Assessing the value of short-term study abroad programmes to students

For many universities, students participating in short-term faculty-led programmes make up a large portion of the total study abroad population. In this article, we report the results of a unique choice experiment in which 1255 students were asked about their personal characteristics and their preferences for study abroad programme attributes. Using a random parameters logistic regression model, we find that students attitudes towards risk, their experience with international travel and their beliefs about whether study abroad would help them professionally were major determinants of whether a student expressed interest in studying abroad. We also estimate students’ willingness to pay for various programme attributes, including destination, programme duration, course type and the number of experiential learning activities. We find that the highest value programmes give students credit towards their major rather than towards the university core or as an elective and that they are 3–4 weeks in length rather than 2 or 6 weeks. Also, while students value more experiential learning activities per week, each additional trip adds less value with no additional value beyond four activities. Results are useful for practitioners interested in maximizing student participation while effectively managing study abroad budgets.