IDEAS home Printed from https://ideas.repec.org/a/taf/apeclt/v32y2025i14p2003-2009.html
   My bibliography  Save this article

Optimal introductory pricing as an investment decision

Author

Listed:
  • Per Kristian Alnes
  • Erik Haugom
  • Gudbrand Lien

Abstract

In this article, we propose a model that can be used to calculate the optimal introductory price for any product or service offered in a market. We view the introductory pricing problem as an investment decision with uncertain future cash flows. In this setup, the initial investment is the foregone income of lower period 1 revenues to generate higher expected cash flows from subsequent periods. We empirically test the model using data from a survey in the alpine skiing industry and show that it provides meaningful results.

Suggested Citation

  • Per Kristian Alnes & Erik Haugom & Gudbrand Lien, 2025. "Optimal introductory pricing as an investment decision," Applied Economics Letters, Taylor & Francis Journals, vol. 32(14), pages 2003-2009, August.
    • Handle: RePEc:taf:apeclt:v:32:y:2025:i:14:p:2003-2009
    DOI: 10.1080/13504851.2024.2332519
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/13504851.2024.2332519
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/13504851.2024.2332519?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:apeclt:v:32:y:2025:i:14:p:2003-2009. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/RAEL20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.