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An ongoing journey of corporate social responsibility

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  • Jesse Dillard
  • David Layzell

Abstract

The purpose of the following discussion is to consider how a progressive multinational corporation constrained by the demands of global market capitalism responds to the maelstrom of corporate responsibility. Employing a normative framework for considering corporate responsibility, a case study of Intel Corporation is undertaken that identifies the meaning and operationalization of corporate responsibility and its various dimensions. The process is followed over time through various responsibility centers. While corporate responsibility is important, it is always viewed through the fiscal viability dimension of the maelstrom. The business case dominates the representation and operationalization of corporate responsibility. Due to the increased public sensitivity to corporate responsibility, the attitude has evolved from one of unnecessary intrusion, through a proactive, operations focus, to a compliance based one residing within shareholder relations and legal.

Suggested Citation

  • Jesse Dillard & David Layzell, 2014. "An ongoing journey of corporate social responsibility," Accounting Forum, Taylor & Francis Journals, vol. 38(3), pages 212-226, September.
    • Handle: RePEc:taf:accfor:v:38:y:2014:i:3:p:212-226
    DOI: 10.1016/j.accfor.2014.04.001
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    Cited by:

    1. Muhammad Faisal Majid & Muhammad Meraj & Muhammad Shujaat Mubarik, 2022. "In the Pursuit of Environmental Sustainability: The Role of Environmental Accounting," Sustainability, MDPI, vol. 14(11), pages 1-20, May.
    2. Timothy Rice, Cyril Peter, 2015. "Banking on Corporate Social Responsibility," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 256-273, October.
    3. Timothy Rice, Cyril Peter, 2015. "Banking on Corporate Social Responsibility," Journal of Management Sciences, Geist Science, Iqra University, Faculty of Business Administration, vol. 2(2), pages 255-272, October.
    4. Baudot, Lisa & Dillard, Jesse & Pencle, Nadra, 2020. "The emergence of benefit corporations: A cautionary tale," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 67.

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