IDEAS home Printed from https://ideas.repec.org/a/taf/accfor/v36y2012i3p209-222.html
   My bibliography  Save this article

Accounting and marketing communications in arts engagement: A discourse analysis

Author

Listed:
  • Helen Oakes
  • Steve Oakes

Abstract

Roles of accounting and marketing communications in official documents concerned with widening arts engagement in England are examined. Four discourses are identified in a framework as interpretive lenses: metaphysical, modern, postmodern and post-metaphysical. Accounting and marketing communications were associated with all four discourses to some degree. However, accounting was primarily conceptualised by the authors of the documents as a modern discourse, whilst they primarily portrayed marketing communications as a purveyor of postmodern and post-metaphysical discourses. Accounting and marketing communications demonstrated ambiguity and overlapping roles in attempts to legitimise frequently contradictory positions, thus reflecting a Habermasian tension between facts and norms.

Suggested Citation

  • Helen Oakes & Steve Oakes, 2012. "Accounting and marketing communications in arts engagement: A discourse analysis," Accounting Forum, Taylor & Francis Journals, vol. 36(3), pages 209-222, September.
    • Handle: RePEc:taf:accfor:v:36:y:2012:i:3:p:209-222
    DOI: 10.1016/j.accfor.2012.02.002
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1016/j.accfor.2012.02.002
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1016/j.accfor.2012.02.002?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Donovan, Claire & O’Brien, Dave, 2016. "Governing culture: Legislators, interpreters and accountants," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 37(C), pages 24-34.
    2. Dongwook Kim & Sungbum Kim, 2017. "Sustainable Supply Chain Based on News Articles and Sustainability Reports: Text Mining with Leximancer and DICTION," Sustainability, MDPI, vol. 9(6), pages 1-44, June.
    3. Oakes, Helen & Oakes, Steve, 2016. "Accounting colonisation and austerity in arts organisations," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 38(C), pages 34-53.
    4. Crepaz, Lukas & Huber, Christian & Scheytt, Tobias, 2016. "Governing arts through valuation: The role of the state as network actor in the European Capital of Culture 2010," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 37(C), pages 35-50.
    5. Balluchi, Federica & Lazzini, Arianna & Torelli, Riccardo, 2021. "Accounting and music: The role of Giuseppe Verdi in shaping the 19th century culture industry," OSF Preprints 5hz87, Center for Open Science.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:accfor:v:36:y:2012:i:3:p:209-222. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/racc .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.