European Community Trademark and Brand Equity
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References listed on IDEAS
- Robin, Donald & Giallourakis, Michael & David, Fred R. & Moritz, Thomas E., 1989. "A different look at codes of ethics," Business Horizons, Elsevier, vol. 32(1), pages 66-73.
- Sylvie Ehlinger & Véronique Perret & Didier Chabaud, 2007. "Quelle gouvernance pour les réseaux territorialisés d'organisations ?," Post-Print halshs-00536280, HAL.
- Daniela Salvioni, 2003. "Corporate Governance and Global Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
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KeywordsBrand; Brand Equity; Brand Management; Trade mark; European Community Trade mark DOI:http://dx.doi.org/10.4468/2001.1.09sandri;
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