Ouverture de 'Communication & Global Markets'
Communication is a complex phenomenon, with numerous scientific and operational dimensions, the most significant of which are: psychology, sociology, technology, legal, ethics, economics and management. In the managerial dimension, communication reveals a relatively recent theoretical 'body', which has developed to outline the many innovative experiences of businesses, and particularly of organisations involved in the competitive processes of globalisation. In the last years, digital communication has radically altered relations between business and the market, cancelling the spatial constraints of relations and influencing the management of time in action/reaction competition. Modern global corporate communication is managed, on one hand, by analogical communication (with a hierarchical dominance of the source and the passive interest of the audience) that develop one-way communication policies (push strategy communication); and, on the other, it is managed by digital communication to stimulate the active interest of individually profiled targets that cease to be just passive receivers while they activate two-way communication processes (pull strategy communication).
When requesting a correction, please mention this item's handle: RePEc:sym:journl:89:y:2006:i:2. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.