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Global Markets, Leadership and Public Governance

Author

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  • Gianfranco Rebora

    () (LIUC Libera Universita' Carlo Cattaneo)

Abstract

The entrepreneurship is a crucial factor, especially in a global competitiveness context. Thus, the companies are not likely to share their strategic, organizational and managerial models, quite the opposite, they commit to produce something unique and inimitable which constitute a winning model's framework. Being unique and, consequently, kindle emotions and generate positive energy that involve personnel, clients, suppliers has surely a leadership connotation. Naturally, it is possible to find this kind of companies not only in the European context, but also in U.S and Asian emerging markets. Thus, it is necessary for managers to consider cultural, industrial, social and markets diversity, abandoning any kind of uniformity or standardization claim. The managers have to reflect and listen, otherwise it is impossible to take advantage from diversity nor to increase the value of uniqueness.

Suggested Citation

  • Gianfranco Rebora, 2004. "Global Markets, Leadership and Public Governance," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Public .
  • Handle: RePEc:sym:journl:54:y:2004:i:1
    as

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    File Function: First version, 2004
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    References listed on IDEAS

    as
    1. Frey, Bruno S. & Eichenberger, Reiner, 1995. "On the rate of return in the art market: Survey and evaluation," European Economic Review, Elsevier, vol. 39(3-4), pages 528-537, April.
    2. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
    3. Pesando, James E, 1993. "Art as an Investment: The Market for Modern Prints," American Economic Review, American Economic Association, vol. 83(5), pages 1075-1089, December.
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