Data Mining and Marketing Intelligence
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References listed on IDEAS
- Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
- Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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KeywordsMarketing Research; Market Research; Data Mining; Marketing Intelligence; Modelling of Data Bases; Data Mining Applications DOI:http://dx.doi.org/10.4468/2003.2.05saccardi;
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