The 22 Immutable Laws of Branding
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References listed on IDEAS
- Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
- Silvio M. Brondoni, 2002. "Global Markets and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
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KeywordsBrand; Brand Management; Global Branding; Laws of Branding; Marketing Management DOI:http://dx.doi.org/10.4468/2001.1.04ries.ries;
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