Large Retailers' Financial Services
Over the last few years, large retailers offering financial services have considerably grown in the financial services sector. Retailers are increasing the wideness and complexity of their offer of financial services. Large retail companies provide financial services to their customers following different strategic ways. The provision of financial services in the retailers offer is implemented in several different ways related to the strategies, the structures and the degree of financial know-how of the large retailers involved. DOI:http://dx.doi.org/10.4468/2010.1.07risso
Volume (Year): (2010)
Issue (Month): 1 Marketing Channels and Global Markets ()
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