Management Control in Global Mass Market Retailers
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- Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512, April.
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KeywordsManagement Control; Globalization; Global Retailers; Mass Market Retailers DOI:http://dx.doi.org/10.4468/2010.1.06gennari;
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