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Management Control in Global Mass Market Retailers

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  • Francesca Gennari

    () (University of Brescia)

Abstract

For large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organisational units and frequently from the existence of cooperative alliances with other companies

Suggested Citation

  • Francesca Gennari, 2010. "Management Control in Global Mass Market Retailers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  • Handle: RePEc:sym:journl:144:y:2010:i:1
    as

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl144.pdf
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    References listed on IDEAS

    as
    1. Stanley C. Hollander & Kathleen M. Rassuli (ed.), 1993. "Marketing," Books, Edward Elgar Publishing, volume 0, number 512, April.
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