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Market-Driven Management and Global Supply Chain

Author

Listed:
  • Monica Faraoni

    (University of Florence)

  • Lorenzo Petretto

    (University of Florence)

Abstract

Globalization and over-supply have pushed companies to face new competitive challenges. In such a competitive space, a new approach in managing the supply chains and the consequent optimization of material flows and intangible assets plays a crucial role for improving long-term performances of both individuals belonging to the chain and the entire supply chain. Companies are part of a systematic network of companies and an efficient management of the network allows to reduce the time-to-market for launching new products, to increase the ability to collaborate with value-chain partners and the ability to generate greater value for the customers.

Suggested Citation

  • Monica Faraoni & Lorenzo Petretto, 2009. "Market-Driven Management and Global Supply Chain," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
    • Handle: RePEc:sym:journl:12:y:2009:i:2
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