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Factori De Influenta Ai Comportamentului De Cumpararea Si Consum

Author

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  • Petru Fodorea

Abstract

Consumer is an entity extremely complex, diverse and dynamic, which made to have a buying and consuming behaviour unequal and contradictory. The present material present factors which influence this behavior, factors classification in the next way: 1. Endogenous factors A. Psychological factors - needs and motivations, personality and personal image, perceptions and images, attitude and preferences, and learning B. Personnel factors – demography factors, life stile 2. Exogenous factors A. Social environment – family, references groups (part, status, opinion leader), social class B. Cultural environment

Suggested Citation

  • Petru Fodorea, 2009. "Factori De Influenta Ai Comportamentului De Cumpararea Si Consum," Business&Leadership, Scientific Society of Management from Romania, vol. 2(2), pages 45-57, September.
    • Handle: RePEc:ssm:journl:tome:4:y:2009:i:2(4):p:45-57
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    File URL: http://www.kadamar.ro/ssmarticles/2009-2/2009-2-4.pdf
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