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Sustainable entrepreneurship and peculiarities of media-based learning

Author

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  • Hans W. Giessen

    (Saarland University, Germany)

Abstract

Building of sustainable futures requires efficient learning. Media-based learning does not necessarily make sense nor is it necessarily effective, for that matter, simply because it uses a medium. Rather, there are several variables that can and do influence its success: the very medium, the content, and the learner’s cognitive styles. For example, it is necessary to accept the difference between native language learning, second language acquisition, plurilingualism, language learning programs for children or adult learners, for visual or auditive or kinesthetic types. All these variables and more have to be taken into consideration, alone and interacting, in order to decide whether and where media-based learning is to be used, and where it might be counterproductive.

Suggested Citation

  • Hans W. Giessen, 2015. "Sustainable entrepreneurship and peculiarities of media-based learning," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(3), pages 154-162, March.
    • Handle: RePEc:ssi:jouesi:v:2:y:2015:i:3:p:154-162
    DOI: 10.9770/jesi.2014.2.3(4)
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    References listed on IDEAS

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    1. Žanna Caurkubule & Aleksandrs Rubanovskis, 2014. "Sustainable entrepreneurship through motivation: case of Latvian companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 2(1), pages 43-48, September.
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    More about this item

    Keywords

    sustainability; IT; learning; medium; performance; content;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General

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