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The risks of misusing social networks in the context of hybrid threat

Author

Listed:
  • Bohuslava Mihalčová

    (University of Economics in Bratislava, Slovakia)

  • Antonín Korauš

    (Academy of the Police Force in Bratislava, Slovakia)

  • Stanislav Šišulák

    (Academy of the Police Force in Bratislava, Slovakia)

  • Peter Gallo

    (University of Prešov, Slovakia)

  • Jozef Lukáč

    (University of Economics in Bratislava, Slovakia)

Abstract

The world today is ceaselessly under the influence of changing conditions and threats. The contemporary digital age enables the provision of information that serves not only as common information but also as disinformation and hoaxes. This risk is high, specifically on social networks, dramatically impacting society. The paper's main objective is to point out the danger of misusing social networks to spread disinformation as a hybrid threat to influence people's thinking and behaviour, thus endangering democratic processes in developed democratic countries. The study, which focused on the risks of misusing social networks, was conducted using the questionnaire method and was subsequently assessed using statistical tests. The results indicate no link between age and the ability to distinguish desinformation, and that age does not influence the effects of disinformation. However, we did find the opposite result in terms of education, where people with lower education share hoaxes and disinformation more. Alternative media, whose posts are shared by more than 20% of social network users, have a relatively strong presence in our environment. The possibilities of spreading disinformation are also evident in the social impacts on users, who, according to our study, fear lowering their economic well-being. The study focuses on the effects of social networks on individuals' thinking and behaviour. Because we consider this issue insufficiently studied thus far, attention must also be paid to it in the future.

Suggested Citation

  • Bohuslava Mihalčová & Antonín Korauš & Stanislav Šišulák & Peter Gallo & Jozef Lukáč, 2023. "The risks of misusing social networks in the context of hybrid threat," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 10(4), pages 357-371, June.
  • Handle: RePEc:ssi:jouesi:v:10:y:2023:i:4:p:357-371
    DOI: 10.9770/jesi.2023.10.4(22)
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    More about this item

    Keywords

    disinformation; hoaxes; social impacts; social networks; economic well-being;
    All these keywords.

    JEL classification:

    • H55 - Public Economics - - National Government Expenditures and Related Policies - - - Social Security and Public Pensions
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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