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Analysis of Domestic Tourist Market

Author

Listed:
  • Sigit HARYONO

    (Business Administration Department Social and Political Sciences Faculty Universitas Pembangunan Nasional Veteran Yogyakarta Indonesia)

  • Gatot KUSTYADJI

    (Management Department Business and Economic Faculty Universitas Internasional Semen Indonesia Indonesia)

  • Zainal EL QADRI

    (Management Department Post Graduate Program Universitas Islam Indonesia Indonesia)

  • MUAFI MUAFI

    (Management Department Economic Faculty Universitas Islam Indonesia Indonesia)

Abstract

The purpose of this study is to analyze the domestic tourist market segment who visits the tourist destinations in Gunung Kidul regency Daerah Istimewa Yogyakarta DIY Province Indonesia The population of this study is domestic tourist who visitsthe tourist destinations in Gunungkidul regency The sample size is 250 respondents drawn from five major marine destinations Baron Beach Indrayanti Siung Sundak and Wediombo Data analysis technique is using cluster analysis The results of the study explain that the domestic tourist market is divided into three segments 1 tourists who only travel without considering other factors 2 tourists who are sensitive with vacation cost and do not care about other attributes and 3 tourists who consider all the attributes that manager offers culinary lodging handycraft souvenirs food souvenirs access to destinations vacation cost transportation modes tourist attractions and the willingness to recommend Research results can be used as a reference for academics and practitioners about the importance of having typologies strategy and policy based on customer groups

Suggested Citation

  • Sigit HARYONO & Gatot KUSTYADJI & Zainal EL QADRI & MUAFI MUAFI, 2017. "Analysis of Domestic Tourist Market," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(8), pages 1579-1586.
    • Handle: RePEc:srs:jemt00:v:8:y:2017:i:8:p:1579-1586
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