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Applications of the Concept of Territorial Marketing in Forming and Implementing Competitive Advantages for Tourist Areas

Author

Listed:
  • Toskanay KUTTUBAEVA

    (Gorno Altaisk State University Altai Republic)

  • Lyudmila ISHCHUK

    (Gorno Altaisk State University Altai Republic)

  • Raisa ADARINA

    (Gorno Altaisk State University Altai Republic)

  • Andrei GLOTKO

    (Gorno Altaisk State University Altai Republic)

  • Tatyana FEDOSOVA

    (Gorno Altaisk State University Altai Republic)

Abstract

This paper analyzes the use of territorial marketing in forming and implementing competitive advantages of tourist areas in the Republic of Altai It provides the definition of a tourist area as well as its general and specific features It also considers the directions of implementing competitive advantages of a tourist area The influence of the natural potential of the Altai Republic on the development of different kinds of tourism is shown The structure of a territorial tourist product of the Altai Republic is offered the emphasis is placed on the development of active kinds of tourism sports and hunting mountain skiing recreation The mechanism of brand formation and building of an area and a territorial tourist brand in six directions is specified

Suggested Citation

  • Toskanay KUTTUBAEVA & Lyudmila ISHCHUK & Raisa ADARINA & Andrei GLOTKO & Tatyana FEDOSOVA, 2017. "Applications of the Concept of Territorial Marketing in Forming and Implementing Competitive Advantages for Tourist Areas," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(4), pages 713-726.
    • Handle: RePEc:srs:jemt00:v:8:y:2017:i:4:p:713-726
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