Evaluation of Tourism Competitiveness of Ukraine s Regions

According to WEF UNWTO WTTC World Travel Tourism Market increased by 26 3 between 2010 through 2015 and now stands more than US 7 2 trillion 9 8 of global GDP The number of international tourists increased by 75 and the number of persons employed in tourism around the world increased to 284 million The objectives of this paper are analysis of tourism competitiveness of Ukraine s regions on the basis of relevant index calculation in 2013 2015 ranking of regions analysis of the dynamics of changes in index and rankings by region evaluation of tourism competitiveness level of regions As results of research the set of indicators was formed to reflect the tourism competitiveness from a regional perspective The Travel Tourism Competitiveness Index TTCI for 24 regions and Kyiv city in 2013 2015 was calculated and rating was constructed It was established that 88 of regions have a positive trend in the index changing and there are only 3 regions with a negative one The ranking leaders are Kyiv city 1st place Lviv 2nd place and Chernivetska 3rd place regions During 2013 2015 seven regions have worsened their positions in the overall rankings losing from 1 to 9 positions another nine regions on the contrary have risen in the rating by 1 to 9 positions and other nine regions have saved their positions in ranking It was established that 92 96 of regions have an intermediate level of tourism competitiveness in 2013 2015 and 4 8 of regions have an upper intermediate The results of the study show that tourist industry of Ukraine s regions has an intermediate level of the development 68 of regions have TTCI 3 5 in 2015 It is proved by WEF calculation according to which TTCI of Ukraine is 3 83