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Formation and Development of Transnational Hotel Chains in Modern Environment

Author

Listed:
  • Lyubov MOROZOVA

    (Russian State University of Tourism and Services Studies Moscow Russian Federation)

  • Vladimir MOROZOV

    (Russian State University of Tourism and Services Studies Moscow Russian Federation)

  • Natalya HAVANOVA

    (Russian State University of Tourism and Services Studies Moscow Russian Federation)

  • Irina DUBORKINA

    (Russian State University of Tourism and Services Studies Moscow Russian Federation)

  • Marat ARIFULIN

    (Russian State University of Tourism and Services Studies Moscow Russian Federation)

Abstract

The study investigates the issues of the genesis of basic ideas associated with the functions of the network systems in hotel industry specifies such ideas as hotel net and hotel chain and also provides the analysis of transnational hotel corporations as the most efficient organizational form in hotel business The post Soviet development of tourism industry and of the hospitality sector as of one of its most important constituent elements in Russia has unveiled the ever increasing misbalance between the demand for the high quality products services on behalf of the consumers and the capabilities of the most hotel companies to ensure the qualitative and quantitative parameters of the services to supply the market Development of the travel and hospitality industry under the modern conditions in Russia raises a number of new problems One of them is represented by the lack of any sufficiently structured methodology and methods for establishing the transnational hotel chains THC The world practices of the hotel business development demonstrate convincingly that the most adequate and economically feasible form of operations of the hotel companies is represented by the hotel chains of national and transnational scale which however have not been developed extensively enough in this country

Suggested Citation

  • Lyubov MOROZOVA & Vladimir MOROZOV & Natalya HAVANOVA & Irina DUBORKINA & Marat ARIFULIN, 2017. "Formation and Development of Transnational Hotel Chains in Modern Environment," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(2), pages 319-328.
  • Handle: RePEc:srs:jemt00:v:8:y:2017:i:2:p:319-328
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