IDEAS home Printed from https://ideas.repec.org/a/srs/jemt00/v8y2017i1p223-231.html
   My bibliography  Save this article

Mediation Effect of Marketing Mix Strategy on Supply and Demand Towards Marketing Performance

Author

Listed:
  • Otto PAYANGAN

    (Department of Management Faculty of Economic and Business University of Hasanuddin Makassar Indonesian)

  • Romansyah SAHABUDDIN

    (Department of Management Faculty of Economic Universitas Negeri Makassar Indonesia)

  • Adrianus GIRIKALLO

    (Akademi Maritim Indonesia AIPI Makassar Indonesia)

Abstract

The design of this study aimed to examine whether factors such as supply demand and strategy promotional mix can affect the performance of tourism marketing in Sulawesi South and located in the Municipality of Makassar Tana Toraja Wajo Municipality of Pare Pare and District Bulukumba and time of execution carried out from September to December 2004 The population in this study is the Foreign tourists and Travelers archipelago which came in South Sulawesi district and municipality which he visited to make use accidental sampling method as the sample collection method The analytical method used to test the hypothesis of the research is Structural Equation Modeling SEM Hasi analysis shows that there is a variable mediating effect on the influence of marketing mix strategy between Supply and Demand for performance marketing

Suggested Citation

  • Otto PAYANGAN & Romansyah SAHABUDDIN & Adrianus GIRIKALLO, 2017. "Mediation Effect of Marketing Mix Strategy on Supply and Demand Towards Marketing Performance," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 223-231.
    • Handle: RePEc:srs:jemt00:v:8:y:2017:i:1:p:223-231
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:srs:jemt00:v:8:y:2017:i:1:p:223-231. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Claudiu Popirlan (email available below). General contact details of provider: http://journals.aserspublishing.eu/jemt .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.