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Design of a Spa Resort Micro Logistical Model

Author

Listed:
  • Jana JABLONSKÁ

    (Institute of Geotourism BERG Faculty TU Kosice)

  • Daniela MARASOVÁ

    (Technical University Ko ice Institute of Logistics FBERG Ko ice)

  • Anna GRINČOVÁ

    (Institute of Logistics FBERG Faculty of Electrotechnics and Informatics Department of Mathematics and Theoretical Informatics Technical University Ko ice)

  • Gejza TIMČÁK

    (VSB Technical University Ostrava)

Abstract

The paper presents a novel approach to managing spa resort through micro logistical model using strategic planning including the calculation of population development and of target customer groups using regression analysis The paper proposes also a marketing plan for a new spa center using marketing tools as part of the executive plan

Suggested Citation

  • Jana JABLONSKÁ & Daniela MARASOVÁ & Anna GRINČOVÁ & Gejza TIMČÁK, 2016. "Design of a Spa Resort Micro Logistical Model," Journal of Advanced Research in Management, ASERS Publishing, vol. 7(3), pages 526-537.
    • Handle: RePEc:srs:jemt00:v:7:y:2016:i:3:p:526-537
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