IDEAS home Printed from https://ideas.repec.org/a/srs/jarm00/v8y2017i1p38-43.html
   My bibliography  Save this article

Marketing Audit and Its Importance in Achievement of Marketing Objectives of a Company

Author

Listed:
  • Liana G D U

    (Spiru Haret University Bucharest Romania)

Abstract

The concept of marketing audit is currently highly discussed The main purpose of this paper is to support implementation of marketing audit in activity of companies The importance and using of marketing audit is growing and companies realize its importance for their future growth and success The paper deals with marketing audit and the importance of valued information which can contribute to the detection of opportunities and threats in the market Through this paper we would like to bring into focus the broad and different aspects of marketing audit that can help an organization to understand the internal as well as external environment thus effectively analyzing its strategies and their implementation Marketing audit is the most important step in the development of the marketing Plan Marketing audit has an essential contribution to the future success of the business Depending on the results of marketing audit is drafted the plan and marketing strategy that will be applied later Final goal of marketing audit is elaborating a strategy in accordance with the company s real problems

Suggested Citation

  • Liana G D U, 2017. "Marketing Audit and Its Importance in Achievement of Marketing Objectives of a Company," Journal of Advanced Research in Management, ASERS Publishing, vol. 8(1), pages 38-43.
    • Handle: RePEc:srs:jarm00:v:8:y:2017:i:1:p:38-43
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:srs:jarm00:v:8:y:2017:i:1:p:38-43. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Claudiu Popirlan (email available below). General contact details of provider: http://journals.aserspublishing.eu/jarm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.