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Theoretical Perspectives for Employer Branding

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  • Rita BENDARAVI IEN

    (Department of Management Faculty of Economics and Management Vytautas Magnus University Lithuania)

Abstract

Employer branding literature both scholarly and practitioner has seen many attempts to define employer branding and this variety albeit enriching involves terminological ambiguity and therefore calls for elaboration on this term as well as its theoretical framing Therefore this paper brings the discussion about theoretical underpinnings upon which employer branding research could be based Specifically the theory of psychological contract the concept of brand equity signaling theory literature of organizational ecology and organizational attractiveness construct are linked reviewed and integrated for better understanding of employer branding

Suggested Citation

  • Rita BENDARAVI IEN, 2016. "Theoretical Perspectives for Employer Branding," Journal of Advanced Research in Management, ASERS Publishing, vol. 7(1), pages 5-28.
    • Handle: RePEc:srs:jarm00:v:7:y:2016:i:1:p:5-28
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