IDEAS home Printed from https://ideas.repec.org/a/srs/jarm00/v7y2016i1p29-42.html
   My bibliography  Save this article

Mediating Effects of Motivation on the Factors Affecting Hawker Food Entrepreneurs Intention A Study among University Hospitality Chinese Students

Author

Listed:
  • Tan LEONG

    (Faculty of Social Science Arts and Humanities Tunku Abdul Rahman University College Malaysia)

  • Laily PAIM

    (Faculty of Human Ecology University Putra Malaysia Malaysia)

Abstract

Past scholars have focused on mostly business and entrepreneurial undergraduate students There is a poor understanding of motivation MA factor as mediating variable explaining the relationships among various factors such as subjective norms SN barriers BA and hawker entrepreneurial intention among young Chinese hospitality undergraduate students Therefore this paper explores the relationships between motivation variables and the variables of Theory Reason Action TRA associated with Chinese university hospitality students intention to become hawker food entrepreneurs The research model reflects the effects of MA SN and BA on TRA constructs have been proposed In total 141 cases were gathered from the survey Structural equation modelling was used to measure the proposed theoretical research model The result concluded that motivation discovered significantly support of this study but not subjective norm and barriers factor The limitations in this study might have faults in responding as some respondents may have interest to work in a hotel rather than setting up as a hawker entrepreneur Future research may investigate on those hospitality graduates that have already set up hawker entrepreneur this may prevent any mistake The results of the study have contributed to the entrepreneurship body of new knowledge especially in the Theory Reasoned Action particularly in terms of hawker food entrepreneurial intention

Suggested Citation

  • Tan LEONG & Laily PAIM, 2016. "Mediating Effects of Motivation on the Factors Affecting Hawker Food Entrepreneurs Intention A Study among University Hospitality Chinese Students," Journal of Advanced Research in Management, ASERS Publishing, vol. 7(1), pages 29-42.
  • Handle: RePEc:srs:jarm00:v:7:y:2016:i:1:p:29-42
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:srs:jarm00:v:7:y:2016:i:1:p:29-42. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Claudiu Popirlan (email available below). General contact details of provider: http://journals.aserspublishing.eu/jarm .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.