IDEAS home Printed from https://ideas.repec.org/a/srs/jarle0/v8y2017i4(26)p1199-1205.html
   My bibliography  Save this article

Development of Marketing Strategy and se of Human Capital Assets for Effective Management in Agricultural Sector Enterprise Activities

Author

Listed:
  • Kateryna LYSENKO

    (Department of Economics and Entrepreneurship A P Chekhov Taganrog Institute of RSEU RIPE Taganrog Russian Federation)

  • Maria MECHIKOVA

    (Department of Economics and Management Don State Technical University Taganrog Russian Federation)

  • Polina LEMANOVA

    (Department of Management Taganrog Institute of Management and Economy Taganrog Russian Federation)

Abstract

The paper deals with the peculiarities of general marketing strategy development the goals of Agricultural Sector hereinafter AS and use of human capital assets considering social and economic aspects of the industrial enterprises It substantiates the ways of marketing strategy which allow considering the strategy as an internal support for business planning The authors suggest that at the marketing strategy development the necessity of choice of possible solutions should be taken into account considering development of human capital assets The content of the AS marketing development strategy is investigated as well as the main stages of the strategy development implying cooperation of the AS components on the market

Suggested Citation

  • Kateryna LYSENKO & Maria MECHIKOVA & Polina LEMANOVA, 2017. "Development of Marketing Strategy and se of Human Capital Assets for Effective Management in Agricultural Sector Enterprise Activities," Journal of Advanced Research in Law and Economics, ASERS Publishing, vol. 8(4(26)), pages 1199-1205.
    • Handle: RePEc:srs:jarle0:v:8:y:2017:i:4(26):p:1199-1205
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:srs:jarle0:v:8:y:2017:i:4(26):p:1199-1205. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Claudiu Popirlan (email available below). General contact details of provider: http://journals.aserspublishing.eu/jarle .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.