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The Modern Understanding of Franchising in Theory and Legislation

Author

Listed:
  • Aigul NUKUSHEVA

    (Academy Bolashak Karagandy Kazakhstan)

  • Ulan KHAMZIN

    (Academy Bolashak Karagandy Kazakhstan)

  • Gulzhazira ILYASSOVA

    (Buketov Karaganda State University Karagandy Kazakhstan)

  • Unzila SHAPAK

    (KAZGUU University Astana Kazakhstan)

  • Inkar MUSSAYEVA

    (Academy Bolashak Karagandy Kazakhstan)

Abstract

For post Soviet countries the concept of franchising is relatively new which is why the legislation in this field is still being improved For Kazakhstan which is undergoing the globalization process the identification of the franchising concept and its reflection in the legislative framework is an important aspect of economic development Therefore the purpose of this study is to attempt to deduce the modern understanding of franchising in theory and legislation A study of the franchising agreement according to the laws of Kazakhstan would be incomplete without an investigation of the peculiarities of legal regulation of franchising in the countries of its origin the USA and European countries The study also makes a legal analysis of the types of franchising that are enshrined in the Law of Kazakhstan On the Complex Business License Franchising dated June 24 2002 The study uses economic and legal criteria for the classification of franchising The analysis of legislative frameworks allowed giving a new definition of the term franchising In addition the study investigated its legal regulation and correlation with other business agreements

Suggested Citation

  • Aigul NUKUSHEVA & Ulan KHAMZIN & Gulzhazira ILYASSOVA & Unzila SHAPAK & Inkar MUSSAYEVA, 2017. "The Modern Understanding of Franchising in Theory and Legislation," Journal of Advanced Research in Law and Economics, ASERS Publishing, vol. 8(3), pages 939-949.
    • Handle: RePEc:srs:jarle0:v:8:y:2017:i:3:p:939-949
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