Bureaucrat Image in Russia

The issue of a civil servant positive image development becomes a relevant one within the current terms of public confidence increase in civil service institution the fight against corruption and state authority competence improvement On the basis of public servant and citizen sociological survey about the professional and personal qualities of public servants as well as on mass media content analysis the authors describe a perfect portrait of a modern civil servant in Russia determine the areas of his image transformation and the factors of a positive image development In the course of periodical context analysis the hypothesis was disproved that mass media develop a negative image of civil servants which influences the negative perception of public servant activity by society The sociological survey among officials and citizens showed that the opinion about civil servants in the minds of people is developed on the basis of the following factors the understanding that the employees work in accordance with the principle of serving for society and the state the level of professionalism and competence among civil servants the improvement of their work quality Among the professional qualities essential for officials were they specified professionalism and the ability to communicate with people and activity the spirit of enterprise and integrity are specified among personal qualities According to the author research results the factors that have a negative impact on the generated image of the public service were specified a well established negative stereotype of an official in people s minds corruption impunity impaired communication