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Role of Open Innovation in Accelerating Circular Economy Adoption: A Literature-Based Perspective

Author

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  • Bajwa, Muhammad Jamshaid
  • Aslam, Sumera
  • Memon, Farzana Akmal
  • Annan, Muhammad

Abstract

Purpose: This study examines how open innovation can accelerate the adoption of circular economy (CE) principles by enhancing knowledge flows, co-creation, and stakeholder collaboration. It explores how these mechanisms help overcome technological and organizational barriers in transitioning from linear to circular systems.Methodology: The systematic literature review was carried out by utilizing the Scopus and Web of Science databases.From an initial pool of 686 studies, 22 relevant articles were analyzed through bibliometric and content analysis to assess the role of open innovation in CE adoption across micro, meso, and macro levels.Findings: The review highlights that research at the intersection of open innovation and CE remains in an early stage. Co-creation and stakeholder collaboration dominate as key enablers, particularly at the micro level. Open innovation processes—both inbound and outbound—support knowledge exchange, risk reduction, and circular business models, though challenges such as stakeholder coordination and intellectual property concerns persist.Implications/Originality/Value: The study contributes to emerging scholarship by clarifying how open innovation fosters CE adoption. It offers practical insights for managers and policymakers on leveraging co-creation and collaboration to advance sustainable business models and identifies research gaps in theory-driven and empirical applications.

Suggested Citation

  • Bajwa, Muhammad Jamshaid & Aslam, Sumera & Memon, Farzana Akmal & Annan, Muhammad, 2025. "Role of Open Innovation in Accelerating Circular Economy Adoption: A Literature-Based Perspective," Sustainable Business and Society in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 7(2), pages 355-366, June.
  • Handle: RePEc:src:sbseec:v:7:y:2025:i:2:p:355-366
    DOI: http://doi.org/10.26710/sbsee.v7i2.3400
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