Toward Socially Sustainable Tourism: The Impact of Tourism on SMEs And Livelihood Development At Tourism Destinations In Bahawalpur Pakistan

The purpose of this study is to analyse the impact of tourism on SMEs and livelihood development at local area (tourism destination). The idea behind preparing this thesis is to study and relate to this particular scenario which is green tourism within Pakistan. Sustainable tourism should provide a better vacation experience, and for local residents to seek better tourism business opportunities. Higher quality of life is achieved through societal and cost-effective benefits. The information is based on the response of the individuals surveyed. It also includes the current and past data of tourism. To accomplish the purpose of the research, the data was acquired from the& tourism related SMEs owners and managers with a sample of 250, chosen randomly of South Punjab, Pakistan The scope of the comprehensive thesis is limited to the responses of the individuals. This thesis is a modest attempt towards the conclusion that tourism research is very important because in previous years there has been a significant increase in tourism, which helps in boosting the economy. This paper is about the sustainability of tourism in which the small scale tourism related SMEs, personal improvement of SMEs owner manager, and livelihood development of local communities are the independent sub variable and the dependent variable livelihood development in the local area (tourism destination).Data analysis was conducted using a reliability test, Multicollinearity, correlation, regression, demographic and normality test. Finally, the results of this intended study revealed that there is a moderate significant of local area (tourism destination) with respect to small scale tourism related SMEs and livelihood development of local community, not significant with respect to personal improvement of SMEs owner manager. Government should try hard for the promotion and revival of tourism to increase the community development and SMEs development. Furthermore, this study recommends future researchers to focus on internal and as well as external factors of tourism and its related SMEs in Pakistan.