Learning Styles, Brain Dominance and Teaching Techniques: A Case Study Approach

Purpose: The Pandemic Covid 19 has changed the learning and teaching activities where effective teaching styles are being explored to enhance the transfer of learning.& The aim of this case study is to focus on students' understanding level to capture and store contents learned in their memory specifically on the university’s code subject, the Fundamentals of Entrepreneurship.&&Design/Methodology/Approach: The application of the Mnemonic Keyword Method in the teaching and learning activities. It encodes the information so that it can be more easily retrieved and the sentences are transformed into catchy and simple formulas.& The students were asked to participate in the online brain testing platform to determine their brain dominance and applied the relevant pedagogical strategy, the Mnemonic KeyWord Approach in the teaching settings.& The https://braintest.sommer-sommer.com/en/ testing tool or platform is applied to differentiate between the left and right brains amongst the selected students.Findings: Results revealed a strong effect of knowledge retention and the teaching tools based on the SUFO (Students Online Feedback) evaluation. Results indicate that the method is effective because it provides a meaningful formula in terms of coding, and abbreviation formulas generation.Implications/Originality/Value: It is concluded that the keyword approach is an effective strategy for memorising and retaining knowledge. It encodes the information so that it can be more easily retrieved and the sentences are transformed into catchy and simple formulas.&