IDEAS home Printed from https://ideas.repec.org/a/src/jbsree/v7y2021i4p863-872.html
   My bibliography  Save this article

Role of Love and Affection in Mate Selection among Educated Women in Khyber Pakhtunkhwa

Author

Listed:
  • Sarir, Saima
  • Muhammad Jawad
  • Shafi, Malik Muhammad
  • Khan, Najib

Abstract

Purpose: The concern study “role of love and affection in mate selection” among educated females was conducted in Khyber Pakhtunkhwa.Methodology: A sample size of 278 randomly selected educated females working in three public sector universities of Khyber Pakhtukhwa were selected by a pre-tested questionnaire.Findings: Results report love and affection as main consideration of females in mate selection. The major role in this respect was played by the female education, their exposure to mass media and less effective role of religion. Females found believing that a marriage cannot exist without love and affection between husband and wife. It resulted a rise in trend towards love marriages despite of their low success rate mainly due to over expectations and perceiving it a western idea. Females also believing that there is more equity and independence in love marriages.Implications: The concept of humility should be inculcated among young girls during socialization so as they can chose a match that encourages Islamic and cultural teachings about simplicity and humbleness instead of being attracted towards worldly goods and unrealistic needs that are supported by western images.

Suggested Citation

  • Sarir, Saima & Muhammad Jawad & Shafi, Malik Muhammad & Khan, Najib, 2021. "Role of Love and Affection in Mate Selection among Educated Women in Khyber Pakhtunkhwa," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 7(4), pages 863-872, December.
  • Handle: RePEc:src:jbsree:v:7:y:2021:i:4:p:863-872
    as

    Download full text from publisher

    File URL: https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2054/1268
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:src:jbsree:v:7:y:2021:i:4:p:863-872. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Ghulam Shabir (email available below). General contact details of provider: https://edirc.repec.org/data/csrcmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.