IDEAS home Printed from https://ideas.repec.org/a/src/jbsree/v7y2021i1p139-147.html
   My bibliography  Save this article

Translating the impacts of Self-Efficacy on the Ethical Behavior of Sales Force: The Moderating Role of Gender

Author

Listed:
  • Rehman, Fazalur
  • Farwida Javed
  • Sadia Ejaz Shiekh
  • Muhammad Mujtaba Asad

Abstract

Purpose: This study intends to assess the influence of self-efficacy on the ethical behavior of sales force along with the moderating effects of gender in the telecom sector at Pakistan.Design/Methodology/Approach: This study has collected data through self-administered questionnaire from the sales representatives in the telecom sector at Khyber Pakhtunkhwa, Pakistan. The collected data was analyzed using descriptive statistic and stepwise regression.Findings: The results have shown that self-efficacy has positive significant effects while gender has positive but insignificant effects on the ethical behavior of sales force in the telecom sector of Pakistan. In addition, gender has moderating effects on the relationship of self-efficacy and the ethical behavior.Implications/Originality/Value: This study is addressing a need to examine the influence of self-efficacy on the ethical behavior of sales force in less developed and less educated areas of Pakistan, which is useful and helpful to explore understanding in the nature of defined variables in the eastern culture of Pakistan where male gender is more dominant.

Suggested Citation

  • Rehman, Fazalur & Farwida Javed & Sadia Ejaz Shiekh & Muhammad Mujtaba Asad, 2021. "Translating the impacts of Self-Efficacy on the Ethical Behavior of Sales Force: The Moderating Role of Gender," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 7(1), pages 139-147, March.
    • Handle: RePEc:src:jbsree:v:7:y:2021:i:1:p:139-147
    DOI: http://doi.org/10.26710/jbsee.v7i1.1559
    as

    Download full text from publisher

    File URL: https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1559/1081
    Download Restriction: no
    File URL: https://libkey.io/http://doi.org/10.26710/jbsee.v7i1.1559?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:src:jbsree:v:7:y:2021:i:1:p:139-147. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Ghulam Shabir (email available below). General contact details of provider: https://edirc.repec.org/data/csrcmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.