IDEAS home Printed from https://ideas.repec.org/a/src/jbsree/v6y2020i3p991-998.html
   My bibliography  Save this article

Do Print Media Cater the Needs of Society? A Study to Analyze the Coverage of Health Issues in Major Dailies of Pakistan

Author

Listed:
  • Imran Muslim
  • Muhammad Ahsan Bhatti
  • Tahir Mahmood

Abstract

This research study is conducted to identify the contribution of print media in highlighting the health specific information for their readers. A content analysis was made for five major Urdu and English dailies, to understand the importance given to health issues in terms of space given, frequency and tone of the contents.The findings of study concluded that mostly articles discussed the health education, specific diseases were less reported. Mostly articles were in neutral and positive tone respectively. Almost one fourth of the articles presented the multiple viewpoints with conclusion as elaborated multiple aspects such as diagnosis, precautionary measures, treatments and remedies/suggestions. Two-thirds of the articles discussed the non-scientific evidence. It was conclude that Information related to health was treated very casually and no serious and result oriented effort was made by the print media.

Suggested Citation

  • Imran Muslim & Muhammad Ahsan Bhatti & Tahir Mahmood, 2020. "Do Print Media Cater the Needs of Society? A Study to Analyze the Coverage of Health Issues in Major Dailies of Pakistan," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 6(3), pages 991-998, September.
    • Handle: RePEc:src:jbsree:v:6:y:2020:i:3:p:991-998
    DOI: http://doi.org/10.26710/jbsee.v6i3.1348
    as

    Download full text from publisher

    File URL: https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/1348/947
    Download Restriction: no
    File URL: https://libkey.io/http://doi.org/10.26710/jbsee.v6i3.1348?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:src:jbsree:v:6:y:2020:i:3:p:991-998. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Ghulam Shabir (email available below). General contact details of provider: https://edirc.repec.org/data/csrcmpk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.