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Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study

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  • Wong, Teik Aun

Abstract

Small businesses are an invaluable source of local knowledge that provide insights into indigenous commercial, cultural and social values and beliefs.& This article explores various emergent typologies of small businesses in a multi-ethnic Southeast Asian wet market principally with regards to their social responsibility and sustainability.& The field site is Jelutong wet market in Penang, Malaysia.& The philosophical and methodological framework is phenomenology, and principal data-collection tool is semi-structured interview.& Thirty (30) primary interviews and five (5) verification interviews were conducted in various local languages and dialects.& Three (3) typologies emerged and named the Lifestyle, Livelihood and Legacy typologies.& &&Identifying and understanding these three (3) typologies in small businesses provide important inputs for public policy.

Suggested Citation

  • Wong, Teik Aun, 2019. "Emergent Typologies of Small Businesses in a Multi-ethnic Wet Market in Malaysia: A Phenomenological Study," Journal of Business and Social Review in Emerging Economies, CSRC Publishing, Center for Sustainability Research and Consultancy Pakistan, vol. 5(1), pages 191-200, June.
    • Handle: RePEc:src:jbsree:v:5:y:2019:i:1:p:191-200
    DOI: http://doi.org/10.26710/jbsee.v5i1.620
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