Clan Culture on Competitiveness of DT SACCOS in Western Region Kenya

Purpose: To establish the influence of Clan culture on competitiveness of DT SACCOS in Western Region KenyaDesign/Methodology/Approach: The applicability of causal research design was realized for this study, where the cause and effect relationship for clan culture and competitiveness took the stage for this research design (Creswell, 2014). One hundred and forty six employees of 6 registered DT Saccos in Kenyan Western region were involved of which the 106 sampled were involved in the study. Questionnaires and interviews as primary data collection methods were involved, where 6 CEOs responded to interviews. Basically the descriptive techniques such as frequencies, percentages, mean and standard deviation were used as inferential statistics were basically through regression analysis.Findings: Implications/Originality/Value: The study concluded that Clan culture influences competiveness of DT SACCOS in Western Region of Kenya. The relationship was statistically significant. Thus, Clan culture such as sensitivity to customers, Loyalty, equal opportunities, working environment, collaboration and Training and development have been confirmed to foster competitiveness of DT SACCOS in Western Region of Kenya.On the basis of the findings, the study recommends that DT SACCOS should embrace clan culture to enhance the level of competitiveness.