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  • Blagoje Paunović

    (Faculty of Economics University of Belgrade)


The purpose of this paper is to highlight importance of entrepreneurship in gaining and maintaining competitive advantage in large companies. The paper examines following four forms of corporate entrepreneurship and its development modalities: Corporate venturing, Intrapreneurship,"Bringing the market inside", and Entrepreneurial transformation. The paper has demonstrated that lack of entrepreneurial focus is not necessarily an outcome of company's developmental growth, i.e. that lack of entrepreneurial spirit can be postponed, prevented, or retrieved if lost and that entrepreneurial transformation entails profound and complex changes in organizational structure. Even more, entrepreneurial behavior is becoming more and more a company's growth factor. Growing entrepreneurial transformation need will ultimately require new organizational forms and wider range of applicable solutions.

Suggested Citation

  • Blagoje Paunović, 2012. "THE ROLE OF CORPORATE ENTREPRENEuRSHIP IN SOLVING THE COMPETITIVENESS CRISIS OF LARGE COMPANIES," Serbian Association of Economists Journal, SAE - Serbian Association of Economists, issue 7-8, pages 343-354, December.
  • Handle: RePEc:srb:journl:y:2012:i:7-8:p:343-354

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    Cited by:

    1. repec:spr:intemj:v:13:y:2017:i:2:d:10.1007_s11365-016-0406-7 is not listed on IDEAS
    2. Rodrigo Martín-Rojas & Virginia Fernández-Pérez & Encarnación García-Sánchez, 0. "Encouraging organizational performance through the influence of technological distinctive competencies on components of corporate entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-30.

    More about this item


    corporate entrepreneurship; corporate venturing; intrapreneurship; bringing the market inside; entrepreneurial transformation; innovations;

    JEL classification:

    • E00 - Macroeconomics and Monetary Economics - - General - - - General


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