IDEAS home Printed from https://ideas.repec.org/a/spt/admaec/v9y2019i3f9_3_5.html

Converting DIY stores to a complete Omni-channel experience: A case of Brico in Belgian

Author

Listed:
  • Charlotte Coeckelbergh
  • Yung-Shen Yen

Abstract

This study aims to develop an Omni-channel strategy for DIY store retailers. We used Brico, a DIY store chain in Belgian, as the research case in the study. The study provided seven possible strategies for Omni-channel retailing include that, firstly, retailers may convert the current services into a strong, easy-to-use and modern system. All obtainable data about a product should be provided. Secondly, retailers may consider to use iBeacon to attract customers in the offline store. Thirdly, retailers may convert the multiple IT systems they use now, into one, such as enterprise resource planning (ERP) system. Fourth, retailers may focus on Search Engine Optimization (SEO) for reaching the target audience online. Fifth, retailers may use QR codes in the store for retrieving broader product information. Sixth, the approach to be considered is to improve their means of payment, such as Bancontact. Lastly, retailers may improve their click & collect service to heavily connect the physical store, the mobile devices and the websites. JEL classification numbers: L81

Suggested Citation

  • Charlotte Coeckelbergh & Yung-Shen Yen, 2019. "Converting DIY stores to a complete Omni-channel experience: A case of Brico in Belgian," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 9(3), pages 1-5.
    • Handle: RePEc:spt:admaec:v:9:y:2019:i:3:f:9_3_5
    as

    Download full text from publisher

    File URL: http://www.scienpress.com/Upload/AMAE%2fVol%209_3_5.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spt:admaec:v:9:y:2019:i:3:f:9_3_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eleftherios Spyromitros-Xioufis (email available below). General contact details of provider: http://www.scienpress.com/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.