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Alternative Wettbewerbsstrategien von Fluggesellschaften in der Luftfrachtbranche

Author

Listed:
  • Wilhelm Althen
  • Matthias Graumann

    (Universität zu Köln)

  • Marcus Niedermeyer

    (Projektleiter Strategieimplementierung Lufthansa Cargo AG)

Abstract

Summary Are there alternative competitive strategies for companies in the airfreight business? And if the answer ist ‘yes’ can they be considered efficient? The study tries to answer both questions by looking at practical actions from Cargolux S. A. and Lufthansa Cargo AG, two leading airfreight companies in the market. The practical actions are reconstructed by using the theoretical framework of prescriptive decision theory. The first result is that Cargolux S. A. and Lufthansa Cargo AG pursue indeed different competitive strategies. The second result is that both strategies can be considered efficient.

Suggested Citation

  • Wilhelm Althen & Matthias Graumann & Marcus Niedermeyer, 2001. "Alternative Wettbewerbsstrategien von Fluggesellschaften in der Luftfrachtbranche," Schmalenbach Journal of Business Research, Springer, vol. 53(4), pages 420-441, June.
    • Handle: RePEc:spr:sjobre:v:53:y:2001:i:4:d:10.1007_bf03372654
    DOI: 10.1007/BF03372654
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