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The good, the bad, and the ugly: how counterfeiting is addressed in operations and supply chain management literature

Author

Listed:
  • Raul Beal Partyka

    (School of Business Administration (FGV EAESP), Fundação Getulio Vargas’s Sao Paulo)

  • Rafael Teixeira

    (Department of Supply Chain and Information Management, School of Business, College of Charleston)

  • Roger Augusto Luna

    (School of Business Administration (FGV EAESP), Fundação Getulio Vargas’s Sao Paulo)

  • Ely Laureano Paiva

    (School of Business Administration (FGV EAESP), Fundação Getulio Vargas’s Sao Paulo)

Abstract

This article aims to identify counterfeiting state-of-the-art and expand the Operations and Supply chain Management (OSCM) field from the identified gaps and bottlenecks to understand the real-life phenomenon and critically evaluate the existing body of knowledge. This is a systematic literature review from 63 relevant articles identified from Scopus and Web of Science. This is a reflection exercise to identify gaps and bottlenecks to subsidy research opportunities. Clearly, the strategies for combating counterfeiting could be more reactive or proactive, for example, reactive in the purchasing/co-opting offenders and proactive by blockchain adoption and marketing communication with tips to identify fake products. Therefore, the results also identified some central aspects related to the evolution of counterfeiting studies in the OSCM field and relevant gaps. We provide theoretical evidence that an interesting and broad field exists to expand from the identified gaps and bottlenecks. We also present up-to-date, state-of-the-art literature on all the aspects and facets of counterfeiting.

Suggested Citation

  • Raul Beal Partyka & Rafael Teixeira & Roger Augusto Luna & Ely Laureano Paiva, 2025. "The good, the bad, and the ugly: how counterfeiting is addressed in operations and supply chain management literature," Management Review Quarterly, Springer, vol. 75(4), pages 3009-3033, December.
    • Handle: RePEc:spr:manrev:v:75:y:2025:i:4:d:10.1007_s11301-024-00453-w
    DOI: 10.1007/s11301-024-00453-w
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