IDEAS home Printed from https://ideas.repec.org/a/spr/infotm/v26y2025i4d10.1007_s10799-024-00440-3.html
   My bibliography  Save this article

Exploring user motivations to proactive stickiness through pleasure-arousal-dominance model towards online games

Author

Listed:
  • Hsin Hsin Chang

    (National Cheng Kung University)

  • You-Hung Lin

    (National Cheng Kung University)

  • Yu-Yu Lu

    (National Cheng Kung University)

  • Cheng Lung Lee

    (National Cheng Kung University)

Abstract

As the gamers market has a positive outlook in the post-pandemic period, the revenue of online games is expected to increase. User motivations and the pleasure-arousal-dominance (PAD) model are adopted in this study to explain why individuals continue to play a particular online game. User motivations (achievement, immersion, and social components) are utilized as antecedents of the PAD model, where achievement includes advancement and mechanics; immersion includes role-playing; and social includes socializing and relationship. Social influence and sunk costs act as moderators to examine the relationships between pleasure and players’ proactive stickiness. A total of 801 valid responses from online game players were collected and used for data analysis. The results revealed causation relationships among advancement, mechanics, escapism to dominance, and energetic arousal. Socializing influenced dominance with the relationship affecting energetic arousal. Furthermore, dominance influenced energetic arousal, and both affected pleasure, leading to the effect of proactive stickiness. Social influence and sunk costs were also proven to have moderating effects. It is suggested that gaming companies can utilize the proposed motivations to design the games in order to stimulate gamers’ emotional states and further increase their online game proactive stickiness.

Suggested Citation

  • Hsin Hsin Chang & You-Hung Lin & Yu-Yu Lu & Cheng Lung Lee, 2025. "Exploring user motivations to proactive stickiness through pleasure-arousal-dominance model towards online games," Information Technology and Management, Springer, vol. 26(4), pages 483-507, December.
    • Handle: RePEc:spr:infotm:v:26:y:2025:i:4:d:10.1007_s10799-024-00440-3
    DOI: 10.1007/s10799-024-00440-3
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10799-024-00440-3
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s10799-024-00440-3?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infotm:v:26:y:2025:i:4:d:10.1007_s10799-024-00440-3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.