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Big Data Analytics Adoption in Manufacturing Companies: The Contingent Role of Data-Driven Culture

Author

Listed:
  • Priveena Thanabalan

    (Universiti Sains Malaysia)

  • Ali Vafaei-Zadeh

    (Universiti Sains Malaysia)

  • Haniruzila Hanifah

    (Universiti Sains Malaysia)

  • T. Ramayah

    (Universiti Sains Malaysia
    Daffodil International University
    Sunway Business School (SBS)
    Chandigarh University)

Abstract

The objective of this paper is to investigate the factors that influence the adoption of Big Data Analytics (BDA) in manufacturing companies and examine the impact of BDA adoption on performance, while also considering the moderating effect of data-driven culture. An online questionnaire survey was conducted with medium and large manufacturing companies in Malaysia, resulting in a total of 267 responses collected through non-probability purposive sampling. The results show that technology complexity, perceived relative advantage, top management support, IT infrastructure and capabilities, normative pressure, and mimetic pressure are significant determinants of BDA adoption. Moreover, the adoption of BDA has a positive impact on financial and market performance, with data-driven culture moderating the relationship between BDA adoption and financial performance. This study highlights the critical factors that contribute to BDA adoption and its outcomes, providing manufacturing companies with awareness on this topic.

Suggested Citation

  • Priveena Thanabalan & Ali Vafaei-Zadeh & Haniruzila Hanifah & T. Ramayah, 2025. "Big Data Analytics Adoption in Manufacturing Companies: The Contingent Role of Data-Driven Culture," Information Systems Frontiers, Springer, vol. 27(3), pages 1061-1087, June.
    • Handle: RePEc:spr:infosf:v:27:y:2025:i:3:d:10.1007_s10796-024-10491-0
    DOI: 10.1007/s10796-024-10491-0
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