Finding the optimal pattern of customer-oriented urban construction

This study introduces a straightforward and innovative allocation method to assist project managers in their decision-making processes. The criteria of cost, time, acoustic comfort, and thermal comfort, which align with the primary objectives of project management, were prioritized based on customer surveys. The ultimate goal of the project manager is to achieve equilibrium among these primary objectives, and one feasible approach to attain this involves employing multi-criteria decision-making methodologies. Consequently, two types of windows, walls, and ceilings were identified as optimization variables, creating eight distinct construction patterns through combinations of these materials. During this phase, innovative allocation methods were utilized to integrate the unique characteristics of various construction materials. The patterns were subsequently ranked using the Weighted Aggregate Product Assessment (WASPAS) technique, which amalgamates the advantages of the Weighted Sum Model (WSM) and the Weighted Product Model (WPM) to deliver a comprehensive evaluation by assigning appropriate weights according to their significance. This technique was selected for its simplicity and practicality, as it does not necessitate specialized software and aligns more closely with the study’s objectives. Through this allocation method, the criteria of multiple components of each pattern can be seamlessly integrated, enabling project managers to make informed decisions that yield optimal construction solutions. Such an approach not only enhances project productivity but also has the potential to transform transient customers into loyal clients, thereby fostering a positive outlook for the project’s success. This research proposes a novel method that may be applicable across various construction projects and, through practical implementation, significantly contributes to advancing knowledge in project management practices. Moreover, the findings of this research may serve as a foundation for future studies, instilling optimism about the potential success of the project.