IDEAS home Printed from https://ideas.repec.org/a/spr/futbus/v11y2025i1d10.1186_s43093-025-00665-w.html
   My bibliography  Save this article

User acceptance of AI-powered training: extending the technology acceptance model (TAM)

Author

Listed:
  • Mohammad Mulayh Alshammari

    (University of Ha’il)

  • Yaser Hasan Al-Mamary

    (University of Ha’il)

Abstract

Despite advancements in technological defenses, human error still remains a crucial role in cyber incidents, highlighting the need for effective cybersecurity awareness (CSA) and training. Artificial intelligence (AI) presents a promising solution for the enhancement of cybersecurity training. Despite their potential, the adoption and efficacy of AI-driven cybersecurity training tools remain insufficiently explored, particularly in relation to user acceptance. Thus, this study seeks to examine the factors that influence user acceptance of AI-driven cybersecurity training tools. This study addresses this gap by extending the technology acceptance model to incorporate CSA, considering trust in AI and perceived risk as critical mediating variables of behavioral intention. A total of 435 individuals, both Saudi and foreign, working in various industries in Saudi Arabia, were surveyed. The data was analyzed using structural equation modeling to examine the variable correlations. The findings reveal that CSA significantly influences key mediating factors, including trust and perceived risk, which in turn drive behavioral intention. However, perceived usefulness and perceived ease of use show weaker mediating roles. The study advances theoretical understanding by challenging traditional assumptions, such as the negative framing of perceived risk, and demonstrates its dual role in encouraging tool adoption. The model explained 64% of the variance in intentions. The findings highlight the need for organizations to design transparent, engaging, and user-focused CSA campaigns that build trust and demonstrate the usability of AI-powered tools. This study contributes to bridging the gap between technological advancements and human behavior, providing a comprehensive framework for promoting AI adoption and strengthening cybersecurity resilience in an increasingly digital world.

Suggested Citation

  • Mohammad Mulayh Alshammari & Yaser Hasan Al-Mamary, 2025. "User acceptance of AI-powered training: extending the technology acceptance model (TAM)," Future Business Journal, Springer, vol. 11(1), pages 1-16, December.
  • Handle: RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00665-w
    DOI: 10.1186/s43093-025-00665-w
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1186/s43093-025-00665-w
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1186/s43093-025-00665-w?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00665-w. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.