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Does timing matter? The role of health information shocks in measuring willingness to pay

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Listed:
  • Carolin Brinkmann

    (University of Hamburg)

  • Sebastian Neumann-Böhme

    (University of Hamburg
    Erasmus University Rotterdam)

  • Werner B. F. Brouwer

    (Erasmus University Rotterdam)

  • Tom Stargardt

    (University of Hamburg)

Abstract

Objectives The optimal point in time to measure willingness-to-pay (WTP) remains unclear. We investigated the role of health information shocks (HIS) in individuals’ WTP, analyzing the extent to which news of SARS-CoV-2 infections among people they know/themselves altered WTP for booster vaccinations. Methods We elicited WTP in eight European countries using the European Covid Survey. First, we presented participants with a hypothetical setting recommending a booster vaccination that had to be paid out-of-pocket. To measure WTP, we elicited a lower and upper WTP limit, and a WTP value contingent on both of these. To measure HIS, we asked about the duration since participants received news of COVID-19 cases among people they know (including themselves), as well as the degree of personal connection to these cases and their severity. We used a two-part model to estimate the association between HIS and individuals’ WTP. Results Among the 5809 observations, 76.8% stated a WTP for a booster vaccination greater than €0. At least one HIS was reported by 61.9% of participants. The occurrence of a HIS was associated with an increase in WTP of €14.54 (logistic: P

Suggested Citation

  • Carolin Brinkmann & Sebastian Neumann-Böhme & Werner B. F. Brouwer & Tom Stargardt, 2025. "Does timing matter? The role of health information shocks in measuring willingness to pay," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 26(8), pages 1401-1413, November.
    • Handle: RePEc:spr:eujhec:v:26:y:2025:i:8:d:10.1007_s10198-025-01774-7
    DOI: 10.1007/s10198-025-01774-7
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