The wolf (canis lupus) as a symbol of an urban–rural divide? Results from a media discourse analysis on the human–wolf conflict in Germany

Given that wolves have been extinct in Germany for approximately 150 years, their return and growing population over the last decade has caused intense discussion and conflict. To develop a widely accepted and just coexistence between humans and wolves, a comprehensive understanding of the conflict is needed. There are indications that the conflict goes beyond dealing with the wolf population and marks a spatial–cultural divide between urban and rural areas. Nevertheless, the social dimensions of the human–wolf conflict in Germany have been little studied. The aim of this paper is to narrow this gap by means of a media discourse analysis including reader comments in order to provide insights into the constituent elements of this conflict. We conducted a qualitative content analysis. The sample comprises articles (n = 63) and reader comments (n = 515) over a period of one year (5/2018-5/2019) from six online periodicals in Germany. The results support the assumption of an urban–rural divide in terms of perspectives and values. The discourse indicates that rural actors who are most affected by the wolves’ vicinity have more negative attitudes towards them. At the same time, they feel abandoned and dominated by urban perspectives and politics. In addition, linkages to right-wing populist positions and conspiracy narratives that can be interpreted as a consequence of political alienation are found.