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Potential Applicability of Persuasive Communication to Light-Glow Reduction Efforts: A Case Study of Marine Turtle Conservation

Author

Listed:
  • Ruth L. Kamrowski

    (James Cook University, School of Earth and Environmental Sciences)

  • Stephen G. Sutton

    (James Cook University, School of Earth and Environmental Sciences
    James Cook University, Centre for Sustainable Tropical Fisheries and Aquaculture)

  • Renae C. Tobin

    (James Cook University, School of Earth and Environmental Sciences
    James Cook University, Centre for Sustainable Tropical Fisheries and Aquaculture)

  • Mark Hamann

    (James Cook University, School of Earth and Environmental Sciences)

Abstract

Artificial lighting along coastlines poses a significant threat to marine turtles due to the importance of light for their natural orientation at the nesting beach. Effective lighting management requires widespread support and participation, yet engaging the public with light reduction initiatives is difficult because benefits associated with artificial lighting are deeply entrenched within modern society. We present a case study from Queensland, Australia, where an active light-glow reduction campaign has been in place since 2008 to protect nesting turtles. Semi-structured questionnaires explored community beliefs about reducing light and evaluated the potential for using persuasive communication techniques based on the theory of planned behavior (TPB) to increase engagement with light reduction. Respondents (n = 352) had moderate to strong intentions to reduce light. TPB variables explained a significant proportion of variance in intention (multiple regression: R 2 = 0.54–0.69, P

Suggested Citation

  • Ruth L. Kamrowski & Stephen G. Sutton & Renae C. Tobin & Mark Hamann, 2014. "Potential Applicability of Persuasive Communication to Light-Glow Reduction Efforts: A Case Study of Marine Turtle Conservation," Environmental Management, Springer, vol. 54(3), pages 583-595, September.
    • Handle: RePEc:spr:envman:v:54:y:2014:i:3:d:10.1007_s00267-014-0308-9
    DOI: 10.1007/s00267-014-0308-9
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