Effects of Facility Developments and Encounter Levels on Perceptions of Settings, Crowding, and Norms in a Korean Park

This article examines potential effects of two physical developments (presence or absence of an aerial tramway, a road vs. a trail) and one social variable (increasing encounters with other people) on individuals’ perceptions of settings (i.e., perceived settings), crowding, and acceptance of encounters (i.e., norms) in Mudeungsan Provincial Park in South Korea, where there have been proposals for a new aerial tramway. Data were obtained from 241 students at Chonnam National University, almost all of whom had previously visited this park (e.g., 66 % visited at least one of the two study locations in this park, 55 % visited this park in the past 12 months). Simulated photographs showed encounter levels (1 or 15 hikers), the presence or absence of a tramway, and a road versus a trail. Respondents encountering low numbers of other people felt less crowded, considered these use levels to be more acceptable, and perceived the area as more pristine and less developed. Locations containing an aerial tramway were perceived as more developed and less natural, and higher encounter levels were considered to be more acceptable at these locations. Whether settings contained a road or a trail did not influence perceived settings, crowding, or norms. Implications of these findings for future research and management of parks and related outdoor settings are discussed.