Effects of Information on the Social Acceptability of Alternatives to Clearfelling in Australian Wet Eucalypt Forests

The effects of viewing different types of information were investigated in people judging the social acceptability of alternative forest harvest systems. Approximately 500 Tasmanians were shown still-simulated images of four harvest systems (a clearfell system, two aggregated retention systems, and a selective system) and were asked to judge their acceptability. Individual interviews were conducted with 12 of the participants. It was anticipated that people holding different beliefs about the consequences of harvesting would have different responses to information. Cluster analysis was used to group participants according to these beliefs. Responses to still images were compared with responses to two other types of information: information about consequences of the harvest systems in the form of indicator symbols, and information about regeneration over time, presented as visual animations. The effects of information differed across both harvest system and belief cluster groups of participants. The largest effects of information occurred in people who held a mix of beliefs about consequences. Within this group, participants who viewed the indicators rated a 30% aggregated retention system higher and selective harvesting lower, than those who did not view the indicators. Viewing animated sequences led to slightly higher ratings of the more intensive harvest systems and significantly lower ratings of the selective harvest system than those based on the still images. The interview data provided examples of interviewees viewing information critically against their own values and beliefs. Only some interviewees appeared to use it in judging social acceptability