Promoting strategy of rural energy consumption electrification: a network game theory approach

In the process of achieving carbon peak and carbon neutralization, it is very important to promote the electrification of rural energy consumption. Considering an acquaintance society context, this paper constructs a game model for the promotion of rural energy consumption electrification based on network game theory and analyzes the dynamic impact of different policies on the diffusion of rural households' energy consumption electrification behavior through numerical simulation. The results show that under the existing promotion model in China’s rural regions, the electrification level of rural energy use can be increased to 80% within approximately 20 years. In addition, the higher the government's cost sharing ratio, publicity efforts, and infrastructure construction level, the better the effectiveness of electrification promotion. It can increase the electrification ratio of rural energy consumption to 80% within 10 years when we set the government's cost sharing ratio and publicity efforts to 0.8, respectively. The environmental awareness, new technology mastery ability, and reputation loss from non-participation of farmers all have a significant positive impact on the effectiveness of electrification promotion. Notebly, when we increase the reputation loss of farmers to 1000, we can achieve complete electrification of rural energy use within 8 years. Finally, In addition, the direct cost and benefit of different energy consumption are different, and the promotion effect will be worse if the cost of rural households’ electrification transformation is higher. Improving electric power infrastructure, strengthening publicity and education, and building demonstration projects are the key measures to promote the electrification of rural energy consumption.