IDEAS home Printed from https://ideas.repec.org/a/spr/elmark/v35y2025i1d10.1007_s12525-025-00833-4.html
   My bibliography  Save this article

The impacts of purchase verification badge and review typesetting on voting behaviors of public assessors towards suspicious positive online reviews

Author

Listed:
  • Pengkun Wu

    (Sichuan University)

  • Liuyan Chen

    (Sichuan University)

  • Yuanyuan Wu

    (Southwestern University of Finance and Economics)

Abstract

To tackle the issue of numerous suspicious reviews, some platforms have adopted crowdsourcing by inviting consumers to become public assessors. Drawing on cognitive load theory, this study examines the impact of purchase verification (PV) badges and review typesetting on voting behaviors, as well as their moderating roles in the relationship between review depth and voting behavior. Through five experiments, we demonstrate that review depth and typesetting influence voting behavior through serial mediations involving perceived reviewer effort and review helpfulness. PV badges influence voting through review credibility and review helpfulness. Both PV badges and review typesetting act as negative moderators between review depth and voting behavior. This pioneering study highlights the critical roles of PV badges and typesetting in public assessment systems, offering valuable insights for platform management.

Suggested Citation

  • Pengkun Wu & Liuyan Chen & Yuanyuan Wu, 2025. "The impacts of purchase verification badge and review typesetting on voting behaviors of public assessors towards suspicious positive online reviews," Electronic Markets, Springer;IIM University of St. Gallen, vol. 35(1), pages 1-20, December.
    • Handle: RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00833-4
    DOI: 10.1007/s12525-025-00833-4
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12525-025-00833-4
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s12525-025-00833-4?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:elmark:v:35:y:2025:i:1:d:10.1007_s12525-025-00833-4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.